I'm super into the iPhone 6 and the 6 plus, in fact, I'm preordering the 6 plus on Friday. I've been holding out despite the temptation to get a 5S months ago. Yeah, the 6 plus is huge, but I'm into it. Hopefully it'll fit in my skinny jeans.
What I'm not really into is Apple's new smart watch. The software is cool, and having a smart watch does seem pretty awesome and useful. The problem is Apple's new follower status. They fell behind, so they're no longer leading the industry. The world's fascination with smart watches has been heard by Apple, so they responded. They responded with a carefully designed watch that looks like everyone else's.
It blends in with the other smart watches on the market, it's been designed more thoughtfully, sure, but it still looks like a computer. It's square, which is a pretty obvious solution to the issue of wearables. It's easy to build a computer for people to wear, but the challenge is building a fashion statement. I think Apple failed in that respect; the watch is cool, but still looks like something that only nerds and gym rats might wear.
If Motorola can wow us with a watch with a round display (which is the most impressive smart watch I've seen thus far), then there's no doubt Apple can. Granted, it's the first generation of the product, so maybe they'll change the look of it in the second generation. The Apple Watch shows that Apple is now in the business of responding the market, rather than leading it. Unfortunately, at a glance, it looks no more special than any other smart watch on the market.
If the world is going to accept wearable technology, it needs to shed the unnatural technological look completely, and start looking like something a normal person would wear.