I've cried a lot this year. Over this past weekend, a family member described me as not very expressive, which is true. I feel extremes all the time, but I have to play it cool. Guess it's a pride thing or something. Or maybe I'm transforming into a supervillain. Whatever it is, that facade has been falling apart recently; I could actually be growing up or I could just be watching all the latest 2015 cinema hits.
I would say that 2015 is the year of reboots and sequels to a level I don't think we've ever experienced before. Some of them were really good too. STAR WARS is even coming out. This year is straightup nuts.
When I'm a fan of something, I'm all in. I'm a big Fast and Furious fan, (I had a podcast about The Fast and The Furious films after all) and I got Furious 7. The Rocky movies were my childhood favorites and I got Creed. I love dinosaurs and Jurassic Park and Chris Pratt and got Jurassic World. Mad Max is my favorite insane person apocalypse world and I got Fury Road. Star Wars is...um...probably one of the greatest franchises of all time and WE ARE GETTING AN EPISODE 7. We have a movie series about THE AVENGERS. 2015 is the movie world young Will always wanted, and now it's all coming to pass.
Why am I crying? Nostalgia and fandom.
But I'm starting to feel a bit used.
I keep finding myself crying during Pixar movies.
I never cried in the best Pixar movie, The Incredibles.
I never cried watching Toy Story.
I never cried watching Monsters Inc. (eh maybe a little. shut up)
Now, a Pixar movie is the movie you now know as "Paying $15 to cry it all out." This hasn't always been the case, so why now?
Here's my theory, (you didn't realize you were signing up for this):
Pixar doesn't know how to make GREAT movies anymore. They make GOOD movies, but now, they don't know how to make GREAT ONES. They know it too.
Take Monsters University: It's a prequel to one of the best Pixar movies of all time, and it wasn't that great. It was kind of lame actually. No one ever really cried in it either, so it was forgotten.
When you cry in a movie, you believe in your heart that it's good, because its drawing an emotional response. I think Pixar is leaning on that power heavily; trying to tap into nostalgia (Toy Story 3 and probably 4) or just pure human feelings (Inside Out).
In fact, Inside Out was a movie that basically revealed their whole strategy now! It's an emotions game, no longer a story game. Pixar was all about bringing new concepts and great story to the table in their original state, now they're in the tear business because it works.
Tears=money. Nostalgia=money. If you reboot movies in the 18-30 year old generations AND get people to cry, you're gonna get rich.
My fear is that my tear ducts will cease to function from overuse and I'll slump into a state of utter cynicism, and my children will never know how to feel.
Watch out, movie executives need your emotions for fuel, Matrix style. Tread lightly.