I already busted on hipsters with my "#liveauthentic" comments and podcast episode, and SocalityBarbie indicted instagram users around the world for the crimes of over-simplicity and fakeness. Today, I'm debuting a new blog series of (longform?) pieces where I posit what I believe to be the future of creativity as it is today. The future is dark, but also full of hope in ways we don't even know.
Part 1: The Future of Executives: Lex Luthor now wears Converse
Part 2: Don't believe in anything (unless it's something cool)
Part 3: Something about the web being dead (haven't started working on this one yet)
Part 4: The Future Has Already Happened (And it keeps happening over and over again)
Why am I writing all of this?
Over the last few months, I've been struggling with the overuse of the word "creative" and "creativity". "Creatives" as we know them are developing into an archetype; the instagrammer, the designer, the musician, the tattoo-wearer, and so on and so forth. (No need to beat the dead horse with another dead horse's corpse) If "creatives" look the same, are they actually creative at all anymore? Is the "creative" the next evolution of the "suit"? Will the millennial Mark Cuban wear skinny jeans and maintain a solid Klout score through storytelling and Periscopes? What does the workplace of the future look like? Are clean white walls just the beige cubicles of tomorrow?
I'm no writer (although I write sometimes), but I'm going to attempt my first essay writing post-school on ideas that are potentially controversial about the future of creativity. Many new opportunities are afforded to us with the dawn of the internet, but one day, these viral sensations will become the norm (if they haven't already), and we'll be looking to the fringe for strange new careers and ideas. The VMA's showed us that the future of marketing is the orchestration and creation of insanely viral events. (Which is why the media and Hollywood created the viral Frankenstein's monster named Miley Cyrus. I think they tried to tame our soon-to-be-president Kanye as well but they realized they can just let him do his thing and he'll get Twitter talking) We saw some of these same types of things happen with television and the internet is now a domain to be conquered just the same, whether by the government or big business. I'm interested in all facets of how "creative" pursuits have become mainstream and marketing tools for big companies.
This series isn't just about the internet, although important to today's creative experience (not to mention jobs), I will talk about what it means to be creative in general. I don't have everything figured out, which means hopefully my claims will be backed by some research as well.
This will all probably take a while, but look for the first part in the next couple weeks. I will probably have podcast episodes dedicated to each essay as well so look for those coming up soon.
I also just released a podcast where I talked to The Sturdy Brothers so check that out: