I've been vlogging for 78 days now, and it's really fun. I have a couple dedicated viewers, who I'm incredibly thankful for, however my audience is tiny.
I've always started with an audience of zero in all of my projects as I find the things I enjoy and can be the best at. Only friends and family followed my photography, now, I'm finally gaining some traction on Instagram.
I've always come with a mindset of it being all about the art and never really cared about the social media channel itself. It was a medium with which I could make stuff, and I never really cared about followers or likes. Now, my thinking is shifting as I'm seeing a career of 365 as more of a possibility.
It took me a while, but I figured out that social media is a lot like real life. If you want people to see your stuff, you have to show it to their eyeballs. If you think taking good photos is enough, it's not. You have to be seen, and with so many good Instagram accounts out there, the likelihood of going viral is slim.
In the 90s, if you wanted someone to check out your band, you had to go hand out flyers at the mall or something. The digital world is really no different; if people don't know you exist, they aren't going to be at your show.
It took me a while to realize that. Really, building an audience online is the same as building one offline. Now, I'm trying to figure out how to best apply this to Youtube. I have new content every day, I just have to get people to find out about it.
It's easy to get bummed out when you don't have many likes or followers for a long time. You'll find yourself thinking that maybe people just don't like your stuff. The funny part is, I don't really think actually likes and follows 100% actually correlate to whether people like your work or not. Now that I got new Instagram followers, people are messaging me saying that the 365 is really cool and exciting.
Just because your audience is small doesn't mean you suck. You just have to get out there a little bit.
It's funny how the longer I work on the 365 I get these revelations that change everything, yet they sound insanely obvious like I should have figured them out years ago. I guess that's life!