It's an age-old (well about 6 or 7 years old) question, but one that I think about often.
I've once heard from Jeremy Cowart (I'm 99% sure it was him) that if you do different types of photography you should have a different website for each kind you do. Say you're a wedding photographer as well as a pet photographer; you probably wouldn't want a to build a brand that simultaneously advertised your pet portraits as well as your human wedding portraits. It makes sense from a marketing perspective. Why should Instagram be any different?
I've been thinking about my photography lately with this issue, and I've come to a new conclusion. Right now, I have two accounts: One is basically a snapchat that doesn't disappear after 24 hours (you can read my thoughts about those types of photos and why I don't really like the disappearing aspect of "stories"), and my main one where I post higher quality stuff. One has a "look" and the other doesn't.
On my main account I'm moving more toward a sort of vlogging through photography, video still sort of look, but here's a new problem: That didn't really leave me anywhere to post my drone photos.
I've been thinking about starting a drone account for a while (can't think of a freaking name for it), and that's just how it has to be. If I want any sort of following whatsoever, I'm probably going to have to live in multiple account hell forever.
This isn't a problem for everyone, however. Your mom probably doesn't need multiple accounts.
I'm kind of all over the place as a photographer (one could say I lack... focus), because I want to try it all. As I said in my last blog post, I pretty much have tried it all, and I'm tired of attempting to be other photographers. I get the most enjoyment from portraits and documenting my life, and that's pretty much my thing.
Every time I post a landscape amongst a bunch of portraits, I'm breaking that thin agreement with my followers. Why do you follow anyone? Either because you know them or you like what their are posting. If you like landscapes, and you find an account that is almost totally landscape photography, you follow it. When they start posting a bunch of random stuff instead of the reason you followed them, you may be tempted to unfollow them. You followed them for landscapes, and that's what they need to stick to.
Instagram logic is very simple: if you want followers, post pretty pictures that have some semblance of consistency. The only other accounts that get loads of followers that don't have any consistency whatsoever are usually the accounts that are run by personalities that are popular elsewhere. (example: Casey Niestat. His Instagram is all over the place, but he has a metric crap ton of followers, but that's because he's Youtube famous) No one wants to sit there and mull over a photo, they just scroll, "like", and move on. If the photo isn't immediately eye-catching, it probably won't get much love except by your friends and family that loves you and is interested in whatever you do.
As I'm writing this, talking about "feed consistency" Instagram released an "album" feature, where you can post multiple photos at once now. I commented on it briefly, but now I feel l was a bit too harsh on the feature. A bunch of people have been using it, immediately after I theorized that not many people would be using it. I've found myself scrolling through people's album's as well. I would like to admit, that I was totally wrong and rushed on my assertion. I posted an album for myself last night, and it was cool (except I had to use Cropic to keep my whole 16:9 aspect ratio because albums forces you to post only squares *fart noise*). It does make my feed looked jacked up though, and rarely will I have a reason to post multiples at once so I probably will not use it a ton. Who knows, though? I seem to be wrong about everything lately.
P.S. By the time I finished filming the video above, I decided to finally create my drone account. Go check it out: